Barrett Distribution Centers: How 3PLs Build Trust to Retain Brands

Welcome to this episode of The New Warehouse Podcast! In this episode, Kevin welcomes Mark Healy, Vice President of Customer Solutions at Barrett Distribution Centers, Inc., to discuss the dynamic world of third-party logistics. Barrett Distribution Centers is a privately held, third-generation, omni-channel fulfillment and managed transportation provider founded in the early 1940s. 

Operating 19 strategic facilities across the United States, Barrett specializes in scaling alongside emerging and established brands across retail, wholesale, and direct-to-consumer channels. Healy shares his extensive 30-year industry perspective on why brands leave 3PL providers, the critical importance of proactive communication, and how to operationally align warehouse teams to ensure long-term client retention.

Uncovering the Root Causes of 3PL Dissatisfaction

When brands face challenges with their logistics providers—such as delayed shipments, inventory inaccuracies, or missed service-level agreements—they often look to switch to a new 3PL. However, Healy emphasizes that switching providers is a painful, costly disruption that may not actually solve the core issue. “I’m always looking to understand what is going to be successful for our customers or prospective customers and to figure out a solution or a path to help them get there.” 

True customer solutioning begins with diagnosing whether the friction stems from operational failures or a deeper lack of mutual transparency and forecasting. “Have you really sat down with your current 3PL and really, really done a deep dive on this?” Healy frequently asks prospective clients during initial discoveries. By pushing brands to analyze their current relationships, logistics leaders can uncover whether miscommunications—like unannounced flash sales or poorly optimized pick paths for slower-moving SKUs—are contributing to the breakdown.

Moving Beyond the Toolbox via Proactive Communication

The modern fulfillment landscape has experienced an incredible proliferation of technology, from advanced analytics platforms to complex warehouse automation. Yet, Healy notes that tools are only as effective as the strategy behind them, and true differentiation in the 3PL space comes down to how providers interact with clients. Brands ultimately seek a strategic partner that can look around corners and act as an extension of their business rather than a passive vendor. “The toolbox has just gotten bigger. Now, where you set yourself apart in any perspective of your life, whatever you might do, regardless of whether you’re in the world that I’m in or some other position, it’s understanding how you use the tools.” Providers must use their analytics to proactively advise clients on cost-effective packaging, safer pack-outs, and carrier cutoffs to actively drive business growth.

Combating Customer Apathy in Warehouse Operations

Connecting front-facing customer feedback directly to the physical warehouse floor is a critical operational requirement for sustaining healthy partnerships. Barrett uses regular client surveys, detailed onboarding processes, and hyper-care periods to ensure full operational alignment. Healy adds, “If we do a good job of listening and defining what is most important to the customer… then everyone is going to be happy, and you’re going to move forward in your relationship. There’s always going to be a cost, but it isn’t just a cost—it’s value.” 

A quiet client is not necessarily a satisfied one; a lack of communication can often signal that a brand feels neglected and is quietly evaluating alternatives. “Where professional teams lose out is when their fan base has become apathetic. You can’t have an apathetic customer.” To combat this, fulfillment leadership must maintain a consistent, year-round communicative cadence, checking in regularly, whether a brand ships one order or 100,000 orders a day, to resolve issues before they reach a tipping point.

Key Takeaways from Barrett Distribution Centers

• The Pain of Transition: Moving 3PL providers is a highly disruptive process that requires deep discovery to determine whether problems are rooted in operational failures or poor visibility.
• Proactive Account Management: Leading fulfillment partnerships rely on “looking around corners” to optimize packaging, manage transportation, and protect retail compliance scorecards.
• The Danger of Client Apathy: Quiet accounts require proactive outreach; structured cadence and comprehensive customer surveys keep relationships active and healthy.
• Year-Round Scaling: Successful peak season preparation is not a seasonal scramble but a natural extension of consistent weekly or monthly forecasting habits.

Listen to the episode below and leave your thoughts in the comments.

Guest Information

For more information on Barrett Distribution Centers, Inc., click here. 

To connect with Mark Healy on LinkedIn, click here.

For more 3PL lessons like this one from Barret Distribution Centers, check out the podcasts below. 

3PL Customer Service Sets Great Providers Apart: Loki 3PL

3PL Fit: Staying in Your Lane Drives 3PL Growth

How Does 3PL Pricing Work? Behind the Scenes of Fulfillment Pricing