521: Transforming Perishable Fulfillment with GRIP

Written by Mike Huff on September 18, 2024. Posted in E-commerce, Material Handling, Transportation.

In this episode of The New Warehouse Podcast, we welcome Juan Meisel, the founder and CEO of GRIP, a company specializing in perishable fulfillment services. Juan shares his journey to founding GRIP to solve perishable fulfillment problems on a larger scale. For example, GRIP’s powerful shipping engine optimizes the delivery process for temperature-sensitive products. Tune in as we dive into the unique obstacles of perishable logistics and how GRIP’s innovative technology is making a difference.

Overcoming Perishable Fulfillment Challenges

GRIP’s journey began with the realization that traditional logistics solutions weren’t ideal for shipping perishable goods. Juan highlights the importance of ensuring that products like frozen meat arrive in perfect condition. Also, any failure could lead to substantial financial losses and customer dissatisfaction. “Every single one of these boxes that are frozen, if you don’t deliver it how you’re supposed to, you have to either reship or refund,” Juan explains, emphasizing the high stakes involved. GRIP’s shipping engine, developed through years of experience, dynamically adjusts shipping parameters based on real-time data. By incorporating temperature and transit times, GRIP can maximize the likelihood of successful deliveries.

Integrating Perishable Fulfillment with Cutting-Edge Technology

Recognizing the need for a comprehensive solution, GRIP expanded its services to include end-to-end fulfillment. Additionally, customers asked for a unified system that could handle everything from order processing to final delivery. “We quickly realized that for this to be a complete game changer and like industry enabler, we just have to do all the fulfillment for it as well,” Juan notes. GRIP’s platform now integrates order management, shipping, and fulfillment under one roof, allowing brands to focus on their strengths while GRIP handles the complexities of logistics. Furthermore, this approach streamlines operations and provides clients with the data-driven insights necessary to make informed decisions about their supply chain.

The Future of Perishable Fulfillment

As GRIP continues to grow, the company is looking toward the future of cold chain logistics, emphasizing faster and more accurate decision-making. Juan envisions a future where technology, particularly AI, plays a central role in anticipating and responding to challenges before they impact the customer. “The more AI that you have available, the better algorithms that you have to make all these decisions, then the faster and more accurate decisions you can make,” he predicts. By combining advanced data analytics with hands-on operational expertise, GRIP aims to set new standards in the industry for shipping perishables.

Key Takeaways

GRIP addresses the unique challenges of perishable logistics, especially in ensuring the successful delivery of temperature-sensitive products.
The company’s shipping engine dynamically adjusts shipping variables based on real-time data to maximize delivery success.
GRIP offers a comprehensive, integrated platform that handles everything from order processing to fulfillment, allowing brands to focus on their core strengths.
GRIP plans to leverage AI and advanced analytics to enhance decision-making and operational efficiency in cold chain logistics.

Listen to the episode below and leave your thoughts in the comments.

Guest Information

For more information on Grip, click here.

To connect with Juan on LinkedIn, click her Grip Shipping e.

For more information about perishable fulfillment, check out the podcasts below.

494: Supply Chain Orchestration with Brian Gaunt of DHL

478: Exploring Cold Chain Logistics with the Team from Cold Chain 3PL

428: Speeding Up Grocery Fulfillment with Adam Gurga of Cimcorp