506: Automated Storage and Retrieval Systems (ASRS) with Element Logic

Today’s episode of The New Warehouse Podcast features Christian Rognes, the Chief Product Officer at Element Logic. Element Logic is the first and largest AutoStore partner, specializing in automated storage and retrieval systems (ASRS). In this episode, we delve into the evolution of ASRS, Element Logic’s journey, and its innovative approach to warehouse automation.

The Evolution of ASRS Systems

Element Logic has pioneered the ASRS market, and Christian Rognes shares insights into the journey from manual to automated systems. He emphasizes, “The first battle that we had to fight was between manual and automation.” Over the years, ASRS technology has rapidly evolved, driven by the need for efficiency and precision in e-commerce. Christian highlights that Europe has been a front-runner in adopting these systems, noting, “We have approximately 30 to 40 percent of the install base worldwide.” While most of Element Logic’s install base resides in Europe, Christian sees huge growth potential in the U.S.  

Differentiating in a Crowded Market

Christian explains that with many companies offering similar technologies, Element Logic stands out by focusing on user-centric solutions. “It’s really about finding what’s unique with Element Logic and how we can play on those competitive assets.” By integrating AutoStore with other technologies and optimizing its software, Element Logic ensures seamless warehouse operations. The holistic approach to warehouse management is crucial, especially in complex markets like the U.S., where customized solutions are necessary to meet diverse needs.

Enhancing the Warehouse User Experience

A major focus for Element Logic is improving the user experience in warehouses. Christian discusses the importance of understanding the needs of warehouse workers, saying, “We really have to flip this around and talk to the users.” By developing products that address the specific pain points of warehouse operations, Element Logic aims to enhance productivity and worker satisfaction. This user-centric approach not only improves efficiency but also contributes to better working conditions, which is a significant aspect of their mission.

Key Takeaways on Automated Storage and Retrieval Systems

• Element Logic holds 30-40% of the global AutoStore install base.
• The shift from manual to automated systems is crucial for modern warehousing.
• Differentiation through user-centric solutions is key in a competitive market.
• Improving user experience in warehouses enhances productivity and worker satisfaction.

Listen to the episode and leave your thoughts in the comments.

Guest Information

For more information on Element Logic, click here.

To connect with Christian on LinkedIn, click here.

For more information about Automated Storage and Retrieval Systems, check out the podcasts below. 

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