551: Customizing Fulfillment Operations with Amplifier
Welcome to this episode of The New Warehouse Podcast, featuring Macon Stokes, CEO of Amplifier. Amplifier, a 3PL provider based in Austin, Texas, specializes in direct-to-consumer fulfillment, empowering brands to deliver unique customer experiences. In this episode, Macon shares his journey from sales to CEO and discusses how Amplifier approaches fulfillment with an innovative focus on shipment customization. He also introduces Amplifier's new feature, Amplification, designed to enhance flexibility and personalization in logistics. Redefining Fulfillment for Direct-to-Consumer Brands Amplifier began as a fulfillment provider selling humorous calendars. "We thought, how hard could this be?