MHI Industry Group Series: Shaping the Future of Robotics in Warehousing
This special episode, part of the MHI Industry Group Series on The New Warehouse Podcast, offers an in-depth look at robotics in warehousing. Our guests, Dean Elkins, Senior Director of Robotics and Vision at Gray Solutions, and Chris Lingamfelter, Co-Founder and Managing Partner at Robot Advisors, discuss how The Robotics Group (TRG) is driving awareness, education, and best practices in robotic automation. From improving operational efficiencies to addressing safety considerations, this conversation uncovers key insights for companies navigating the fast-evolving landscape of robotics in warehousing.
The Robotics Group (TRG) Overview
TRG focuses on fostering user confidence and promoting the adoption of robotics and autonomous solutions in supply chain applications. The group comprises OEMs, integrators, consultants, and component suppliers, who collaborate to advance industry standards, develop educational resources, and provide market intelligence.
“TRG is one of the many industry groups organized under the banner of MHI. Our team of technology leaders is put together to inspire user confidence and foster the adoption of robotic solutions to drive efficiency. We do this by providing market intelligence, promoting safety advocacy, and offering educational resources to guide buyers through their journey. Our goal is to help companies understand what works and what doesn’t, ultimately making them more efficient and profitable.” — Dean Elkins
The Power of Collaboration in Robotics
One of the greatest strengths of TRG is its diverse membership, bringing together robot manufacturers, consultants, component suppliers, and media partners to collectively advance robotics adoption. Notably, this cross-industry collaboration creates synergies that benefit end-users by providing a more holistic approach to automation solutions.
“When we have a collective group of people—from robot background specialists to AMR experts—we can guide end users to successful solutions,” says Dean Elkins.
The integration of different perspectives also enhances safety and efficiency. From sensor technology to gripper designs, TRG members contribute knowledge that helps companies navigate the complexities of automation while maximizing return on investment (ROI).
Navigating Robotics Trade Shows Like a Pro
With the rapid pace of technological advancements, staying informed is critical for businesses looking to invest in robotics. Furthermore, TRG members emphasize the importance of attending trade shows like MODEX and ProMat as strategic learning opportunities.
“Don’t just use these trade show experiences as a place to go—leverage them as a place to learn,” Dean advises.
TRG offers a Robotics Buyer’s Journey resource kit, including case studies, videos, and market intelligence. This helps companies prepare before attending trade show events because businesses risk being overwhelmed without a clear plan. “There are over 1,000 exhibitors at these shows, and if you spend even a minute at each booth, you still won’t see them all. The key is to do your homework beforehand and prioritize what aligns with your business needs.” adds, Lingamfelter.
Overcoming Challenges in Robotics Adoption
While the benefits of robotics in warehousing are clear, companies often struggle with navigating the sheer number of available options. Additionally, TRG helps businesses align their automation strategy with their operational goals to ensure successful adoption.
Chris notes, “We all love geeking out about the technology.” However, he adds, “when presenting to a CFO, it can’t just be about cool robots—it has to support business goals and drive efficiency.”
Another critical factor is educating internal teams to create a culture that embraces automation. Therefore, Dean emphasizes that companies must train their workforce to integrate robotics effectively: “Investing in automation champions within an organization is key. Many OEMs and system providers offer comprehensive training, which helps ensure long-term success.”
Key Takeaways
- TRG fosters collaboration across the robotics ecosystem, helping businesses confidently navigate automation.
- Trade shows like MODEX and ProMat provide critical learning opportunities, but preparation is essential to maximize their value.
- Aligning automation investments with business objectives ensures long-term success rather than adopting technology for its own sake.
- Education and training are crucial in robotics adoption, helping companies integrate automation seamlessly into their operations.
Listen to the episode and leave your thoughts in the comments.
Guest Information
- Dean Elkins – Senior Director of Robotics and Vision, Gray Solutions
- Chris Lingenfelter – Co-Founder & Managing Partner, Robot Advisors
Additional Resources
Check out the content below for more information on the MHI Industry Groups.
Challenges of Mobile Automation Integration in Modern Warehouses
The Robotics Boom in Modern Warehousing
Navigating Warehouse Solutions with the Warehouse and DC Solutions Network
